Weston Sports and Entertainment

Weston Sports and Entertainment is a professional consulting firm formed to manage the development of sports arenas and multi-purpose venues. Led by nationally recognized experts John Hilkene, TJ Asher, and Principal Edward Asher, Weston has no affiliation with any design or construction firm, and will therefore represent your company without bias. And with prior experience including projects for the NFL, MLB, NBA, NHAA, and NHL, our experience handling large capital projects speaks for itself.

Relevant Staff Experience


First Energy Stadium

Weston Sports and Entertainment was selected as the Owner's Representative to the Cleveland Browns during the two-phase, $120 million modernization of FirstEnergy Stadium in downtown Cleveland. Each phase is being completed during the NFL off-seasons; Phase I in 2014 and Phase II in 2015.

Phase I focuses on replacement of the scoreboards and escalators, as well as enhancements to the fan experience.

Phase II focuses on upgrades to the suites and club areas.

Nashville Sounds Ballpark

Case Study

Weston Sports & Entertainment, LLC was part of a team hired by the City of Nashville to provide a Feasibility Study for the new Nashville Sounds ballpark. The study consisted of the following:

  • Identifying the most suitable location for the facility
  • Determining the appropriate size (general seating, premium seating and suite configuration) and facility components for the new stadium at each potential site.
  • Describing any ancillary development opportunities in conjunction with the stadium such as retail, hospitality, residential, etc.
  • Validating all capital/development costs
  • Identifying the most feasible approach for financing the facility
  • Assessing the potential economical impact of the new facility, both direct and indirect
  • Traffic studies

Region 2000

Case Study

Liberty University and Virginia's Region 2000 Partnership engaged Weston Sports and Entertainment to perform Market and Feasibility Studies to determine the potential for developing a New Civic Center and Conference Center/Hotel complex. Work completed to date has included the following:

  • Identifying the regional marketing radius
  • Identifying competitive venues
  • Measure competitive impacts
  • Perform a market penetration analysis
  • Establishing the facility program
  • Site planning
  • Economic impact studies
  • Traffic studies
  • Deriving cost estimates
  • Revenue and expenses forecasts
  • Performing a financial analysis
  • Identify financial sources
  • Providing results and recommendations
  • Lease negotiations

Richmond Coliseum

Interim Report
City Response
News Article

The Consulting Team is Pleased to Present Preliminary Findings in Connection with the Arena Market Validation and Financial Feasibility Study

  • Major Goals and Objectives
  • Evaluate Local and Regional Market Demand
  • Site Analysis
  • Prepare Preliminary Construction Cost Estimates
  • Evaluate Financial Feasibility
  • Evaluate Financing Alternatives (Case Studies Included /To be Completed - Next Phase)
  • Evaluate Economic and Fiscal Impacts

Why Choose Weston?

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